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Community Conversations Advertising Partnership Booking

Community Conversations amplify marginalised voices and create opportunities for people in townships and disadvantaged communities to earn money. These advertising-partnered Conversations take place on the first Sunday of every month in participating communities across South Africa, creating a unique opportunity for businesses to reach township and inner-city audiences while actively contributing to positive change in their lives.

The Deal

Pricing and Revenue Sharing
  • Advertising cost: Advertising Partners pay R200 (excl. VAT) per event attendee, capped at 30 people – even if more people attend.
    A 30-person event will cost R6,000, but a 10 person event will cost R2,000.
  • Income from an event is distributed as follows:
    • Venue cost: unknown
    • Advertising salesperson: 12% of the ex-VAT contract value

The remaining balance is distributed among the team, as follows:

    • Facilitator/Team Leader: 30%
    • Videographer: 25%
    • Security guard/s: 10%
    • South African Conversations: 35%
  • Revenue sharing example for a Conversation with the maximum number of attendees that can be charged (30):
    • Revenue: R6,000
      • Advertising salesperson’s Commission: R720 (12% of the contract value)
      • Balance: R5,280
      • Venue Cost: R1,000 (This is an assumption. Many township venues are free, public spaces. The event could even take place in a park. When this happens, the money is shared among the team.)
        Balance: R4,280
      • Facilitator/Team Leader: R1,284 (30% of R4,280)
        Balance: R2,782
      • Videographer: R1,070 (25% of R4,280)
        Balance: R1,712
      • Security guard: R428 (10% of R4,280) (If you have two guards, each gets R214)
        Balance: R1,284
      • South African Conversations: R1,498 (35% of R4,280) Balance: NIL
Different Partnership Options & Benefits

Single Event Partnership

  1. Advertising: Display a banner or distribute flyers, vouchers or educational materials.
  2. Lead generation: Obtain contact information of event attendees (with their consent) for potential promotional/marketing opportunities.
  3. Spin-off advertising: Your branded banner featured as part of event video recordings on various platforms, including YouTube, social media, press releases, with possible exposure on national media channels.
  4. Press release content: Leverage the event to create positive publicity for your brand.
  5. B-BBEE scorecard points: Earn points for partnering with a Level 2 B-BBEE, ED-beneficiary.
  6. Public and employee goodwill: Foster positive sentiment by supporting a worthwhile cause.
  7. Increased brand visibility: Enhance engagement in historically disadvantaged communities, empowering individuals and fostering customer loyalty.

The gift of an opportunity to generate income in an environment where young people are desperate for meaningful engagement and work cannot be over-emphasized. That cameraman creating a miracle with his smartphone may just be able to buy a proper camera after shooting a few of these Community Conversations – with funds made available through your advertising, creating a loyal customer for life.

Six-month Partnership

Includes all Single Event Partnership benefits, plus:

  1. Prominent branding: Your company or brand logo featured on the South African Conversations Community Conversations web page and displayed on marketing materials for partnered events during the contract period.
  2. Promotional giveaways: Distribute product samples or do tastings, prizes, lucky draws, and more.

Twelve-month Partnership

Includes all Single Event and Six-month Partnership benefits, plus:

  1. Brand incorporation: Your brand name and/or logo integrated into the title of Community Conversations per selected venue, for 12 months. Example: The XXX Bank/South African Conversations Community Conversation.
  2. Presentation time: A five-minute slot at the beginning or end of each contracted Community Conversations event to showcase your brand through a video (facilities permitting), a talk, or other promotional activity.
Your Guarantee

As a partner, your advertising contract is with South African Conversations (Pty) Ltd, a reputable and established company. (Registration number: 2018 / 605841 / 07.)

To ensure transparency and trust in our collaboration, we provide the following guarantees:

  1. You will be invoiced only after an event has taken place. No event. No invoice. No risk.
  2. Event attendance: You will receive an invitation to attend partnered events in person, allowing you to witness the impact of your support firsthand.
  3. Invoicing: Your invoice will be sent by email from South African Conversations, along with:
  • Verification of attendance: Linked access to a video recording of each event, enabling you to visually confirm the number of attendees.
  • Attendance list: For every partnered event, you’ll receive an attendance list that may include contact information – if the respondend gave permission to be contacted – giving you valuable leads to potential customers.
Terms & Conditions
  1. The advertising partner or its agency is referred to as the Client. South African Conversations is referred to as the Company.
  2. Rates are subject to change without notice but are locked in once a contract is signed.
  3. Liability
    • The Client entering into this contract is liable for payment of resultant invoices.
    • If the Client is an Agency, it is responsible for ensuring that it has a legally binding mandate from the Advertiser to enter into this contract, and accepts that it remains liable for payment even if the Advertiser fails to pay the Agency.
  4. Commissions. The Company does not offer any agency commissions for advertising at Community Conversations because we pay the commission to the community member who secures the advertising partnership – bringing maximum monetary benefit to historically disadvantaged communities. (We do offer agency commissions for bookings in our publications.)
  5. Granting of an account facility. All client accounts are subject to an approved credit application.  Clients must sign a debit order if the credit application is rejected. (Required by our bankers.)
  6. Advertising material. Clients are responsible for supplying their own advertising, marketing and promotional materials.
  7. Termination.
    • The Client may terminate this contract by providing 30 days written notice and paying a cancellation fee of 25% of the total value of the booking within 7 days of receipt of an invoice for same.
    • Because the Company relies on community members and not employees, it cannot guarantee that an event will take place and hence cannot commit to providing 30 days written notice to terminate the contract. However, Clients are invoiced after an event has taken place. No event. No invoice. No risk.
  8. Limitation of liability
    • Should the Company delay or fail to hold a Community Conversation as per this booking, the sole liability of the Company and exclusive remedy of the Client shall be limited to the holding of a Community Conversation at a different date.
    • The Company shall not under any circumstances be liable for any damages or loss directly or indirectly resulting from any act of omission or failure to hold any Community Conversation.
    • The Client acknowledges that the Company has entered into this contract in good faith, but in reliance upon the limitations of liability set forth herein and that the same is an essential basis of an agreement between the parties.
  9. Payment terms
    • Community Conversation invoices are issued within a couple of days of the event taking place and are payable on presentation, allowing us to pay all the people involved in making the event a reality.
    • Interest of 2.5% per month will be levied on all overdue accounts, without recourse.
    • Clients are responsible for all reasonable expenses (including legal fees) incurred by the Company in collecting outstanding payments.
  10. Disputes
    • Any dispute in relation to this contract will be negotiated in good faith between the parties as a matter of urgency within as quick a period as possible, following written email notice from one party to the other, failing which the parties will attempt to resolve the dispute by mediation as a matter of urgency within as quick a period as possible, failing which they will refer the matter to arbitration in terms of the rules of the South African Arbitration Foundation.
    • Any relevant legal notices must be sent to the postal, physical and email addresses supplied and shall be deemed received within 7 days of the send date.
    • All legal proceedings will be conducted in accordance with the laws of the Republic of South Africa.
Audience

See our Collaboration & Media Kit for information about target audiences for each South African Conversations initiative.

Ready to Make a Difference? Book your Partnership Below