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Community Conversations Advertising Partnership Booking

Community Conversations amplifies marginalised voices and creates income for people in communities most affected by poverty and the legacy of apartheid. These advertising-partnered Conversations take place on the first Sunday of every month in participating communities across South Africa, offering advertisers a unique opportunity to contribute to local economies while reaching township, informal settlement, inner-city and rural audiences. South African Conversations shares up to 75% of its advertising revenue with the local people who make each event possible – facilitators, videographers, security guards, advertising salespeople and NPOs or venue owners who make their spaces available for these events.

The Deal

Pricing and Revenue Sharing
  • Advertising cost: Advertising Partners pay R200 (excl. VAT) per event attendee, capped at 30 people – even if more people attend.
    A 30-person event will cost R6,000, but a 10 person event will cost R2,000.
  • Income from an event is distributed as follows:
    • Venue cost: budgeted at R1,000 per event.
    • Advertising salesperson: 12% of the ex-VAT contract value
  • The remaining balance is distributed among the team, as follows:
    • Facilitator/Team Leader: 30%
    • Videographer: 25%
    • Security guard/s: 10%
    • South African Conversations: 35%
  • Example of revenue sharing for a Conversation with 30 paying attendees (the maximum chargeable capacity):
    • Revenue: R6,000
      • Advertising salesperson’s Commission: R720 (12% of the contract value)
      • Balance: R5,280
      • Venue Cost: R1,000 (If a free venue is used – e.g. a public space, community centre or even a park – the R1,000 typically allocated for venue costs is added to the distributable amount.)
        Balance: R4,280
      • Facilitator/Team Leader: R1,284 (30% of R4,280)
        Balance: R2,782
      • Videographer: R1,070 (25% of R4,280)
        Balance: R1,712
      • Security guard: R428 (10% of R4,280) (If you have two guards, each gets R214)
        Balance: R1,284
      • South African Conversations: R1,498 (35% of R4,280)
        Final balance: R0 (All funds allocated)
Different Partnership Options & Benefits

One-Month Partnership

  1. Advertising: Display your banner at the event.
  2. Lead generation: Gain access to the contact information of event attendees (with their consent) for potential promotional or marketing opportunities.
  3. Spin-off advertising: Your branded banner will automatically feature in event photos and video recordings, amplifying your brand’s exposure when shared on our social media platforms, newsletters and press releases.
  4. Content for Your Marketing Communications: Use event footage or photos to highlight your support for this impactful initiative, creating positive publicity and reinforcing your brand’s commitment to meaningful change.
  5. B-BBEE scorecard points: Earn valuable points by partnering with a Level 2 B-BBEE, ED-beneficiary.
  6. Brand Visibility, Goodwill and Community Impact: Enhance your brand’s visibility, build lasting relationships and foster public, employee and customer loyalty and goodwill by supporting this income-generating opportunity for unemployed individuals in disadvantaged communities.

Three-Month Partnership

Includes all the benefits of the One-Month Partnership, plus: 

  1. Advertising Opportunities: Distribute flyers, vouchers or educational materials.
  2. Newsletter Promotion: Your company will be mentioned and your logo will appear in our newsletter.
  3. Social Media Shout-Outs: Receive a “Thank You” mention on all social media posts related to Community Conversations during your partnership period.

Six-month Partnership

Includes all the benefits of the Three-Month Partnership, plus:

  1. Giveaway Opportunities: Distribute product samples or promotional items.
  2. Website Branding: Your company’s logo will be prominently featured on the South African Community Conversations webpage for the duration of your partnership.

Twelve-month Partnership

Includes all the benefits of the Six-Month Partnership, plus:

  1. Brand incorporation: Your company name and/or logo will be integrated into the title of Community Conversations at selected venues for 12 months. This opportunity is allocated on a first-come, first-served basis, with exclusive name association subject to availability.
    Example: The XXX Bank/South African Conversations Community Conversation.
  2. Presentation Time: A 5-minute slot at the beginning or end of each partnered event to showcase your brand through a video presentation (facilities and electricity permitting), a talk or another promotional activity.
  3. Maximum Impact: Build strong, lasting connections with attendees and communities over a full year of Community Conversations, ensuring sustained visibility and engagement.
Your Guarantee

As an advertising partner, your contract is with South African Conversations (Pty) Ltd, a reputable and established company. (Registration number: 2018 / 605841 / 07.)

To ensure transparency and trust in our collaboration, we provide the following guarantees:

  1. No-Risk Invoicing. You will be invoiced only after an event has taken place. No event, no invoice – no risk.
  2. Event Attendance: You are welcome to attend partnered events to witness the impact of your support firsthand. Additionally, you will receive an attendance register for each partnered event. If attendees have given permission to be contacted, their details may provide valuable leads for your business.
  3. Proof of Event: You will receive a link to a video recording of the event, serving as verification that the event took place and allowing you to visually confirm the number of attendees.
  4. Transparent Invoicing: Your invoice will be sent by email from South African Conversations, accompanied by the attendance register and the link to the event recording.
Terms & Conditions
  1. The Client refers to the advertising partner or its agency. The Company refers to South African Conversations – the service provider.
  2. Rates & Liability
    • Rates may change without notice but are locked in once a contract is signed.
    • The Client is liable for all payments. If an Agency represents an Advertiser, it must have a binding mandate and remains responsible for payment.
  3. Commissions
    • To maximise benefits for historically disadvantaged communities, the Company does not offer agency commissions for advertising at Community Conversations, as our rates are already very low.
  4. Advertising material.
    • The Client is responsible for supplying all advertising, marketing and promotional materials.
  5. Termination.
    • The Client may terminate this contract with 30 days’ written notice and must pay a 25% cancellation fee within 7 days of invoicing.
    • The Company cannot guarantee event dates, as we work with community members, not employees.However, Clients are invoiced only after an event takes place – no event, no invoice, no risk.
  6. Limitation of liability
    • The Company is not liable for any direct or indirect damages or losses resulting from an event being delayed or cancelled.
    • The Client agrees that these limitations are a fundamental part of the contract.
  7. Payment terms
    • Invoices are issued within a few days of the event and are payable on presentation to ensure timely payments to all involved.
    • Overdue payments incur 2.5% interest per month.
    • Clients cover any reasonable collection costs, including legal fees.
  8. Disputes
    • Disputes must first be negotiated in good faith.
    • If unresolved, the matter will go to mediation, then arbitration under the rules of the South African Arbitration Foundation.
    • Legal notices are deemed received within 7 days of being sent to the email or physical address provided.
    • Legal proceedings follow South African law.
Audiences
  • A diverse mix of residents from all walks of life in historically disadvantaged communities. This includes people who are actively engaged in community development, or who attend because of social connections or simply because the event is easily accessible and they happen to be in the neighbourhood.
  • A diverse mix of people from the broader community, including those from more affluent areas across social and economic divides, who are passionate about transformation, development and empowerment or seek to bridge the divide between diverse communities, or who simply wish to gain a deeper understanding.
  • Community leaders, educators, activists and organisers from both sides of the divide.
  • NPOs and civil society organisations working in the area.
  • Local municipal workers, ward councillors and other officials.
  • Policymakers seeking to understand grassroots issues and potential interventions.

See our Collaboration & Media Kit for more information about target audiences for each South African Conversations initiative.

Ready to Make a Difference? Book your Partnership Now