Ready To Be Part Of Something Powerful?
Partner with Community Conversationsand make every Rand of your ad spend count – for your brand andthe community.
Community Conversationsbrings practical,solutions-oriented information to marginalised communities and creates income for up to seven unemployed or under-employed people (and NPOs) in each participating community.
These advertising-partneredConversationstake place on the first Sunday of every month in participating communities across South Africa,offering advertisers a unique opportunity to contribute to local economies while reaching township,informal settlement,inner-city and rural audiences.
Curious to know what you’re stepping into,why it matters and what people say about these conversations? Read more here.
Here’s What You Need to Know About These Partnerships
The Benefits of Advertising at a Community Conversation
- Live audiences:Unlike digital impressions,your brand isn’t just seen – it’s part of the encounter. Attendees engage in person and hear your business thanked by name,deepening the positive experience.
- Lead generation:Access WhatsApp numbers (where consent is given) via the event attendance register,enabling direct follow-up and lead conversion.
- Word-of-mouth:It’s an opportunity for viral sharing through WhatsApp and personal networks – spreading your brand’s message organically,person to person.
- Spin-off advertising:Your brand will feature in event photos and videos shared on our social media,in newsletters and press releases – extending your reach.
- Marketing content:Use event footage and photos to create positive publicity and showcase your support.
- B-BBEE scorecard points:Earn points for partnering with a Level 2 B-BBEE,ED beneficiary,enhancing your company’s social responsibility.
- Enhanced goodwill:Increase goodwill and customer loyalty by supporting an income-generating opportunity for unemployed individuals in disadvantaged communities,demonstrating your commitment to transformation. The longer the contract,the deeper the engagement with partnering communities.
- Media reach:Local press is invited to every event,offering additional brand exposure in community newspapers and radio,where available.
Partnership Options
Choose Your Partnership Level – at one or multiple communities.
If you want real attention from real people – and for your brand to be remembered and talked about – this is where it happens. Each level includes all the benefits listed under Why Advertise at Community Conversations?,as well as those of the previous levels – plus extra ways to deepen your connection with the local community.
One-Month Partnership
- Display your company or product banner.
- Your business will be thanked by name for making the event,catering and role-player payments possible.
Three-Month Partnership
Includes One-Month benefits,plus:
- Distribute flyers,vouchers or educational materials.
- Acknowledgement in our social media and newsletter.
Six-month Partnership
Includes all Three-Month benefits, plus:
- Distribute product samples or promotional items.
- Logo placement on Community Conversations web pages.
Twelve-month Partnership
Includes all Six-Month benefits,plus:
- A 5-minute presentation slot at every event:live,audio or video recording,or read by the facilitator.
- Your name in the event title – subject to availability. Example: The South African Conversations — XYZ Bank Community Conversation.
Customers value brands that back real change. Partner with us to make a difference – and grow your brand in the process.
Advertising Rates &Community Impact
A Community Conversations Advertising Partnership costs R6,0 excl. VAT,per event.
South African Conversationsshares up to 80% of the advertising revenue with the local people who make each event possible – facilitators,videographers,caterers,security guards,advertising salespeople and NPOs or venue owners who make their spaces available for these events.
Here’s Where Your Money Goes
- Fixed costs:
- Advertising Salesperson:R720 – 12% of the ex-VAT contract value.
- Venue:R500 flat fee per event.
- The remaining balance is shared as follows:
- Facilitator:R1,280 – 26.778%
- Videographer:R1,0 – 20.92%
- Caterer:R1,0 – 20.92%
- Security guard/s:R200 – 4.184%
- South African Conversations:R1,300 – 27.196%
Note:South African Conversations reserves the right to adjust advertising rates with immediate effect and without prior notice,based on participant feedback,financial realities and the ongoing development of the initiative. However,confirmed bookings will be honoured at the agreed rate for the duration of the contract.
Our Guarantee
- No-risk – you are invoiced only afterthe event. No event,no invoice.
- Proof of event – you receive an attendance register and a link to the event video with your invoice. And you’re welcome to attend and witness the event in person.
- Transparency – your contract is with South African Conversations (Pty) Ltd,a reputable company (registration number:2018 / 605841 / 07). Your invoice will be emailed from South African Conversations,with officially verified banking details.
Who Should Advertise at Community Conversations?
- Businesses that serve the local community.
- Employers with a large workforce presence from the local community.
- Companies with national products and services that appeal to broad audiences,such as toiletries,beauty products,cleaning materials,telecoms and food – especially low-cost,nutritionally-dense food.
- Retail chains or wholesalers that serve township or rural markets.
- Businesses,apps and gadgets that offer practical solutions,such as water storage and purification systems,solar tech,hand tools and gardening systems.
- Manufacturers of pharmaceutical,herbal or botanical remedies and nutritional supplements – especially companies producing African traditional medicine and natural health products.
- Job placement agencies that work with unskilled labour or marginalised groups.
- Affordable and sponsored vocational training,skills development and educational programmes.
- Affordable South African holiday destinations,accessible to people with disabilities.
- CSI initiatives focused on entrepreneurship,education and youth development.
- Affordable transport sellers:second-hand cars and trailers,motorbikes,mopeds and bicycles.
- Vehicle repair and parts suppliers,battery centres,tyre dealers,spares shops,and mobile repair services.
- Financial service providers offering savings,mobile banking,micro-loans,low-cost insurance and funeral cover,or financial literacy training programmes.
Terms &Conditions
- Rates:Rates may change without notice but are locked in once a contract is signed.
- Liability:Agencies acting on behalf of an advertiser must hold a binding mandate and remain liable for payment.
- Commissions:No agency commissions are offered. Our rates are already significantly reduced to support community impact.
- Advertising Material:The Client is responsible for supplying all marketing,advertising and promotional materials.
- Termination:Contracts may be cancelled with 30 days’ written notice. A 25% cancellation fee applies.
- Event Guarantee:We cannot guarantee that all scheduled communities will hold their events as planned,since we work with collaborators,not employees. We also cannot guarantee that events will take place in the exact locations originally requested. While we aim to honour preferences,flexibility is essential due to the grassroots nature of this initiative. If a scheduled community fails to hold its event,you will not be invoiced for it,and there is no obligation on either party to reschedule or relocate the event.
- Limitation of Liability:The Company is not liable for damages arising from delays or cancellations.
- Payment Terms:Invoices are issued within 48 hours of the event and are payable on presentation. Overdue invoices incur 2.5% interest per month. Clients cover collection costs where applicable.
- Disputes:Unresolved disputes will first go to mediation,then arbitration and,if necessary,to court. South African law applies.
Audiences,Topics &More
Read all about it on our general ADVERTISINGpage.
Unlock the Power of Community-Driven Advertising.
Book Your Partnership Right Here.
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