Everything You’d Want to Know About Advertising in the Resource Directory

The following per-copy prices are rounded, based on a print run of 30 000 copies. Should we print more, or less, than 30,000 copies, advertiser invoices will be adjusted accordingly.

Example: a full-page ad @ R1 per page on a print-run of 5,000 copies, will be invoiced at R5,000. A print-run of 40,000 will be invoiced at R40,000.

• Full page: R30,000.00 (R1 per copy)
• Double Page Spread:R58,000.00 (R1.94 per copy)
• 1/2 Page (horizontal): R20,000.00 (.67c per copy)
• 1/3 Page (in category column): R12,000.00 (.40c per copy)
• Guaranteed inside front cover: R40,000.00 (R1.33 per copy)
• Guaranteed inside back cover: R38,000.00 (R1.27 per copy)
• Guaranteed outside back cover: R60,000.00 (R2 per copy)
• Exclusive page sponsorship: R10,000.00 (.33c per copy)

NPOs qualify for a 10% discount.

Download the Rate Card (210 KB)

Resource Directory. Size 275 x 210 mm

Size: Double Page Spread
Trim (mm) (Actual ad size), Height x width: 275 x 420
Bleed (mm), Height x width: 285 x 430

Size: Full Page Spread
Trim (mm) (Actual ad size), Height x width: 275 x 210
Bleed (mm), Height x width: 285 x 220

Size: 1/2 Horizontal
Trim (mm) (Actual ad size), Height x width: 105 x 275
Bleed (mm), Height x width: 115 x 285

Size: 1/3 Vertical (in text)
Trim (mm) (Actual ad size), Height x width: 227 x 55
Bleed (mm), Height x width: 285 x 80

Size: 1/3 Vertical (in text)
Trim (mm) (Actual ad size), Height x width: 227 x 55
Bleed (mm), Height x width: 285 x 80

Size: Page sponsorship
Trim (mm) (Actual ad size), Height x width: 40 x 210
Bleed (mm), Height x width: 50 x 220

We do not have a fixed publishing schedule for the Resource Directory. We are continuously updating and adding to the book’s content and can initiate a print run whenever we have sufficient pre-print orders. While we aim for a minimum print run of 30,000 copies, we can proceed with printing when we have pre-print orders for as few as 6,000 copies.

Invoices will be submitted along with a print quantity verification from the printer once the directory goes to print. We do this because re-prints will be printed on demand only, ensuring that you pay only for ads that will actually be distributed. We do not pulp any of our publications.

1. Confidentiality. The Publisher and the publisher’s representatives and staff shall maintain in strict confidence the booking and content of unpublished advertising.
2. Price fluctuation. Our advertising prices are VAT-inclusive and are based on one print run of 30,000 copies. Should we print less, advertiser invoices will be adjusted accordingly. Should we plan to print more, advertisers will be allowed to withdraw their advertising booking or enter into a new agreement for the higher print run before we go to print. From our point of view, this is the fairest and most ethical way to offer advertising exposure on the pages of our directory, since we will print on demand only.
3. Rates are subject to change without notice but are locked in once a contract is signed.
4. Liability
   • The Client entering into this agreement is liable for payment of resultant invoices.
   • If the Client is an Agency, it is responsible for ensuring that it has a legally binding mandate from the Advertiser to enter into this agreement, and accepts that it remains liable for payment even if the Advertiser fails to pay the Agency.
5. Granting of an account facility. All client accounts are subject to an approved credit application. (Clients must sign a debit order if the credit application is rejected. (Required by our bankers.)
6. Provision of advertising material
   • The Client must ensure that all advertising materials are provided in accordance with the Publisher’s specifications and deadlines.
   • The Publisher reserves the right to ensure that all advertising placed in its publications conforms to a high standard in terms of content, appearance and technical accuracy. The Client will be notified and required to rectify non-compliant material within 24 working hours, after which creative or production costs resulting from having to bring the material up to standard will be for the Client’s account. Insufficient time to correct non-compliant material may result – at the Publisher’s discretion – in the particular advertisement being postponed until the next edition of the Directory.
   • Changes relating to the advertising space booked or the actual content or material of the advertising discussed or submitted must be made in writing to advertising@southafricanconversations.co.za at least seven days before the Publisher’s deadline.
7. The Client may cancel a space booking by:
   • Submitting a written request to cancel the booking, by email, to talk.to.us@southafricanconversations.co.za, as well as a telephone conversation with the Publisher at least seven days before the due date of the material.
   • Should the Client fail to provide such notice, the Client shall remain liable for the full amount due under this agreement and such obligation to pay shall survive any termination of this agreement.
8. Limitation of liability
   • Should the Publisher delay or fail to publish, the sole liability of the Publisher and exclusive remedy of the Client shall be limited to the placement of an advertisement at a later time in a comparable publication (if viable).
   • The Publisher shall not under any circumstances be liable for any damages or loss directly or indirectly resulting from any act of omission or failure to publish.
   • The Publisher’s aggregate liability under this agreement for any claim is limited to the amount received by the Publisher from the Client for the advertising order giving rise to the claim.
   • The Client acknowledges that the Publisher has entered into this agreement in good faith, but in reliance upon the limitations of liability set forth herein and that the same is an essential basis of an agreement between the parties.
9. Indemnification
   • Both the Advertiser and Client warrant to the Publisher that the use, reproduction, distribution or display of the advertisement or any products or services made available to users through the advertisement will not violate any laws or rights of any third parties.
   • Advertiser and Client agree to indemnify, defend and hold the Publisher and any third parties (i.e. agent, printer, distributor, sellers) immune from and against any liability, loss, damages and claims, including reasonable legal fees and expenses, arising out of or related to any third-party claim in relation to the advertisement.
10. Invoicing and Payment Terms
    • Invoices will be submitted along with verification from the printer regarding the quantity being printed.
    • Invoices are issued during the week of publication and are due within 14 days of the invoice date.
    • Invoices for government orders are due within 30 days.
    • 30-day terms may be negotiated and agreed to in writing.
    • Agency commissions are forfeited if payment is not received within the specified period.
    • Interest of 2.5% per month will be levied on all overdue accounts, without recourse.
    • Clients are responsible for all reasonable expenses (e.g. legal fees) incurred by the Publisher in collecting outstanding payments.
11. Disputes
    • Any dispute in relation to this contract will be negotiated in good faith between the parties as a matter of urgency within as quick a period as possible, following written email notice from one party to the other, failing which the parties will attempt to resolve the dispute by mediation as a matter of urgency within as quick a period as possible, failing which they will refer the matter to arbitration in terms of the rules of the South African Arbitration Foundation.
    • Any relevant notices must be sent to the email addresses supplied and shall be deemed received within 7 days of the send date.
    • All legal proceedings will be conducted in accordance with the laws of the Republic of South Africa.

• User audiences
• People in resource-poor South African communities who do not have meaningful access to the internet. They won’t know that they need the book and they don’t have money to buy it.
• Professionals and individuals who serve society:
• Community workers
• Early Childhood Development practitioners
• Grandmothers
• Healthcare professionals, nurses and doctors
• Human Resource professionals
• Librarians
• NPO workers
• Nurses
• Police
• Policy-makers
• Preachers
• Public servants
• Social workers
• Teachers/lecturers

• Buying audiences
• Government departments:
• Departments of Agriculture, Education, Correctional Services, Health, Human Settlements, Land Reform & Rural Development, Small Business Development, Social Development, Sport, Arts and Culture, Women, Youth and Persons with Disabilities.
• Corporate Social Investment (CSI) programmes for the NPOs they support.
• Organisations & institutions that serve humanity:
• Churches & faith-based organisations
• Clinics/hospices/hospitals
• Community centres and homeless shelters
• Orphanages
• Government offices
• Human Resource departments
• Libraries
• Municipal offices
• Non-profit organisations
• Police stations/courts
• Schools/universities
• Student representative councils
• Individuals in mainstream society who want to help make a difference, who frequent bookstores and have money to buy the book – either for themselves or for their domestic workers or low-income employees, or for NPOs where they work or that they support.

For more information, see our Collaboration & Media Kit.