Advertise in South African Conversations Magazine
South African Conversations is not just a magazine. It is also an income-generation initiative that involves marginalised people in both its production and sales, and NPOs in its distribution. Sellers earn 50% of the cover price. NPOs earn R8.50 per magazine sold. Advertising is the financial engine that makes it possible for us to offer the magazine at zero cost to sellers and Distribution Hubs across the county.
5 Reasons Why You Should Advertise in This Magazine
- You can use your marketing budget to score B-BBEE points or your CSI budget to gain marketing exposure!
- A full-page advertisement costs only R1 per book!
- The magazine speaks to all South Africans: individuals, families, concerned onlookers, businesses and policy-makers, in a way that can be ‘heard’ by all of us.
- As with our Resource Directory, people tell us that they won’t give or throw old copies away.
I really like the approach of offering possible solutions/suggestions and things that ‘can be done’. I don’t think I could easily give a copy to someone else as there is much information and contacts that can be referred to at any stage.
– Katleen Verschoore
Wow, this magazine is what this country needs! … I thought to myself that I could never throw it away, not even one copy of it. Every magazine is food to one’s brain.
– Nqabakazi
- Public goodwill, especially in historically disadvantaged communities, by being associated with a worthwhile cause.
Prices
The following per-copy prices are rounded, based on a print run of 30 000 copies. Should we print more, or less, than 30,000 copies, advertiser invoices will be adjusted accordingly. Advertisers must agree to this variable.
Example: a full-page ad @ R1 per page on a print run of 15,000 copies, will be invoiced at R15,000. A print run of 30,000 will be invoiced at R30,000.
- Full page: R30,000.00 (R1 per copy)
- Double Page Spread:R58,000.00 (R1.94 per copy)
- 1/2 Page (horizontal): R20,000.00 (.67c per copy)
- 1/3 Page (in category column): R12,000.00 (.40c per copy)
- Guaranteed inside front cover: R40,000.00 (R1.33 per copy)
- Guaranteed inside back cover: R38,000.00 (R1.27 per copy)
- Guaranteed outside back cover: R60,000.00 (R2 per copy)
- Exclusive page sponsorship: R10,000.00 (.33c per copy)
Download the Rate Card here.
Discounts
- NPOs qualify for a 20% discount.
- 5% discount on a 3 to 5-month contract
- 10% discount on a 6 to 11-month contract
- 15% discount on a 12-month contract
Specifications
Resource Directory. Size 275 x 210 mm
Size: Double Page Spread
Trim (mm) (Actual ad size), Height x width: 275 x 420
Bleed (mm), Height x width: 285 x 430
Size: Full Page Spread
Trim (mm) (Actual ad size), Height x width: 275 x 210
Bleed (mm), Height x width: 285 x 220
Size: 1/2 Horizontal
Trim (mm) (Actual ad size), Height x width: 105 x 275
Bleed (mm), Height x width: 115 x 285
Size: 1/3 Vertical (in text)
Trim (mm) (Actual ad size), Height x width: 227 x 55
Bleed (mm), Height x width: 285 x 80
Size: 1/3 Vertical (in text)
Trim (mm) (Actual ad size), Height x width: 227 x 55
Bleed (mm), Height x width: 285 x 80
Size: Page sponsorship
Trim (mm) (Actual ad size), Height x width: 40 x 210
Bleed (mm), Height x width: 50 x 220
Publishing Schedule
-
- Issue date: The month on the cover of the magazine. Example: October 2023.
- Advertising & advertorial brief (for us to create) closing date: 45 days before the first day of the month on the cover. Example: 17 August 2023.
- Space booking closing date: Four weeks before the first day of the month on the cover. Example: 4 – 8 September.
- Print-ready advertising & advertorial material deadline: Three weeks before the first day of the month on the cover. Example: 11 – 15 September
- Inserts delivered to printers: Two weeks before the first day of the month on the cover. Example: 18 – 22 September.
- Available for distribution: End of the previous month/beginning of the month on the cover of a particular issue.
Please confirm space bookings and print-ready material dates for each issue, as they will vary depending on public holidays and where weekends fall.
Though we plan to restart the magazine with an October 2023 issue, we will only re-start once we have:
- Sufficient advertising bookings to sustain the printing of the magazine.
- Sufficient pre-print orders from participating NPOs to warrant a print run. This ensures that YOU only pay for advertising that will actually be distributed. We do not pulp any of our publications.
If you don’t want to commit to a contract without knowing when it will commence, but you’d like to know when we’ve gathered sufficient pre-print advertising support to start the magazine again, Click here to send us an email. In your email, please include the following info:
- Your name
- Your designation
- Your company/organisation
- Your email address
- Your cell number
- Your tel number
Your Guarantee
Invoices will be submitted along with a print quantity verification from the printer once the Magazine goes to print.
Audit Bureau of Circulations (ABC) verification figures will be available after 3 to 6 consecutive issues have been published and distributed.
Terms and conditions
- Confidentiality. The Publisher and the publisher’s representatives and staff shall maintain in strict confidence the booking and content of unpublished advertising.
- Rates are subject to change without notice but are locked in once a contract is signed.
- Liability
- The Client entering into this agreement is liable for payment of resultant invoices.
- If the Client is an Agency, it is responsible for ensuring that it has a legally binding mandate from the Advertiser to enter into this agreement and accepts that it remains liable for payment even if the Advertiser fails to pay the Agency.
- Granting of an account facility. All client accounts are subject to an approved credit application. Clients must sign a debit order if the credit application is rejected. (Required by our bankers.)
- Provision of advertising material
- The Client must ensure that all advertising materials are provided in accordance with the Publisher’s specifications and deadlines.
- The Publisher reserves the right to ensure that all advertising placed in its publications conforms to a high standard in terms of content, appearance and technical accuracy. The Client will be notified and required to rectify non-compliant material within 24 working hours, after which creative or production costs resulting from having to bring the material up to standard will be for the Client’s account. Insufficient time to correct non-compliant material may result – at the Publisher’s discretion – in the particular advertisement being postponed until the next edition of the Directory.
- Changes relating to the advertising space booked or the actual content or material of the advertising discussed or submitted must be made in writing to advertising@southafricanconversations.co.za at least seven days before the Publisher’s deadline.
- Cancellations. The Client may cancel a space booking by:
- Submitting a written request to cancel the booking, by email, to talk.to.us@southafricanconversations.co.za, as well as a telephone conversation with the Publisher at least seven days before the due date of the material, and
- Paying a cancellation fee of 25% of the value of the booking being cancelled within 7 days of receipt of an invoice for the same
- Should the Client fail to provide such notice and pay such cancellation fee, the Client shall remain liable for the full amount due under this agreement and such obligation to pay shall survive any termination of this agreement.
- Limitation of liability
- Should the Publisher delay or fail to publish, the sole liability of the Publisher and exclusive remedy of the Client shall be limited to the placement of an advertisement at a later time in a comparable publication (if viable) or, should that not be possible, the reimbursement of any payments made by the Client to the Publisher.
- The Publisher’s aggregate liability under this agreement for any claim is limited to the amount received by the Publisher from the Client for the advertising order giving rise to the claim.
- The Publisher shall not under any circumstances be liable for any damages or loss directly or indirectly resulting from any act of omission or failure to publish.
- The Client acknowledges that the Publisher has entered into this agreement in good faith, but in reliance upon the limitations of liability set forth herein and that the same is an essential basis of an agreement between the parties.
- Indemnification
- Both the Advertiser and Client warrant to the Publisher that the use, reproduction, distribution or display of the advertisement or any products or services made available to users through the advertisement will not violate any laws or rights of any third parties.
- Advertiser and Client agree to indemnify, defend and hold the Publisher and any third parties (i.e. agent, printer, distributor, sellers) immune from and against any liability, loss, damages and claims, including reasonable legal fees and expenses, arising out of or related to any third-party claim in relation to the advertisement.
- Payment terms
- Invoices are issued during the week of publication and are due within 30 days.
- Agency commissions are forfeited if payment is not received within the specified period.
- Interest of 2.5% per month will be levied on all overdue accounts, without recourse.
- Clients will be responsible for all reasonable expenses (e.g. legal fees) incurred by the Publisher in collecting outstanding payments.
- Disputes
- Any dispute concerning this contract will be negotiated in good faith between the parties as a matter of urgency within as quick a period as possible, following written email notice from one party to the other, failing which the parties will attempt to resolve the dispute by mediation as a matter of urgency within as quick a period as possible, failing which they will refer the matter to arbitration in terms of the rules of the South African Arbitration Foundation.
- Any relevant notices must be sent to the email addresses supplied and shall be deemed received within 7 days of the send date.
- All legal proceedings will be conducted in accordance with the laws of the Republic of South Africa.
- Commencement and duration
- This agreement comes into force when signed by the Client and the Publisher or the Publisher’s representative and is applicable from the month and issue number of the first insertion, continuing through the issue date(s) and number(s) of subsequent placements booked.
Audience
See our Collaboration & Media Kit for information about target audiences for each initiative.
Ready to Make a Difference? Book Your Ad-Space Below
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